How To Write Letters That Sell by Christian H. Godefroy & Christian H. Godefroy

Author:Christian H. Godefroy & Christian H. Godefroy [Godefroy, Christian H.]
Language: eng
Format: epub
Publisher: positive Club
Published: 2001-08-15T00:00:00+00:00

This is another classic approach. You offer 'four books for only $9.95' or 'Buy two DVD for $15 and get a third free' The only condition is that clients buy another four books or another ten cassettes over the course of the following year.

Naturally, you can also combine approaches and make a number of offers at the same time.

Note that two offers combined produce better results than one, and three produce better results than two, four than three etc.

So, you should not only test the offers that seem best suited to your product or service, but also various combinations of offers: you're sure to come up with some pleasant surprises.

Depending on how it is formulated, an offer can produce mediocre returns.., or it can go through the roof!

The famous story about the American book club that offered four books for a dollar is a clear demonstration of this phenomenon. Since this initially fabulous offer lost some of its effectiveness over time, a number of different headlines were tried to revive it. The one that worked best read: 'A book for only $1 PLUS 3 more free!

Actually, the offer was exactly the same - it was simply formulated differently.

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